With You Lockets, a company based in Red Hook, NY, has teamed up with the Breast Cancer Research Foundation (BCRF) this year to raise money to help fund the research that will make a real impact for the women fighting this disease. BCRF is a nonprofit organization committed to achieving prevention and a cure for breast cancer. They provide critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship.
With You is proud to have seven pieces featured in this year’s Shop Pink campaign and will be donating 10% of all of the proceeds from sales to BCRF.
Because With You founders, Mikki Glass and Troy Haley, live in Red Hook and truly believe there’s even more that can be done for the cause, they have teamed up with both the Red Hook and Rhinebeck Area Chamber of Commerces to bring the fight home on Friday-Sunday, October 7-9th, 2016 with PAY IT PINK. On that day, we are asking all of the businesses to come together and raise money for BCRF as a community. payitpinkhudsonvalley.org
We launched the program last year in Rhinebeck and created a comprehensive microsite that showcased all of the businesses participating and brought to life the creative ways they are taking part. The PR teams for both organizations (With You and BCRF) will be working hard again to get local and regional press to cover the story and to showcase the wonderful things each business is doing to support the cause.
We are recommending that each business find a way to offer something unique to the community that day to drive interest. Some ideas could include: special menus, unique “pink” products, activities that bring awareness of the cause, etc.
The cost to participate will be a minimum of $50 for businesses and $100 for restaurants. All of this money will be going directly to BCRF. Of course, we hope that businesses will find ways to give even more, if possible.
In order to participate, please provide your logo as a JPEG, an image that represents your business (under 2MB) and a description of your company's offer in less than 10 words (i.e. 10% of sales will be donated to BCRF, All proceeds from x product will be donated, etc.) This information can be sent to Mikki Glass at firstname.lastname@example.org and needs to be in by the morning of Friday, 9.9.16.
Last year, BCRF gave away $47 million in grants to over 235 scientists from top universities and medical institutions around the globe. And 91% of the money they raise goes towards research and awareness of breast cancer. This is going to be very exciting…thank you in advance.
The businesses with a pink ribbon in the window are participating and offering proceeds for special items that day to BCRF. Visit them to get a special deal and make a difference in the life of someone fighting breast cancer!