Join us on January 17th for our first
Lunch & Learn of 2018
We'll focus on Digital Marketing
Digital marketing has given small businesses the targeted advertising muscle that was once the domain of Fortune 500 companies. Now everyone can deliver a precise message to a laser-targeted audience during the full arc of their journey though different media from print, to newsletter, to web, to social media.
The opportunity to arouse and nurture interest, convert a prospect to a customer, and then nurture loyalty and repeat-business in that customer is great. But greater capability means the tools have also become more complicated. With so many options--social, search, programmatic, SEO, geofencing to name a few--effective marketing requires progressively greater expertise.
In this workshop, we will help you make sense of the spectrum of digital marketing tools that are available, and how best and in what combinations to use them; when to spend money and when to use organic content; how to relate to your market across the spectrum of media; and share tools that embody the customer-journey approach from print to digital advertising.
Start 2018 with an edge over your competition, take advantage our access to new information and how best to use it.