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    Jan 17: Lunch & Learn: Digital Marketing 2018 Understanding the Customer Journey

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    Name: Jan 17: Lunch & Learn: Digital Marketing 2018 Understanding the Customer Journey
    Date: January 17, 2018
    Time: 12:30 PM - 1:20 PM EST
    Registration: Register Now
    Event Description:

    Join us on January 17th for our first
    Lunch & Learn of 2018

    We'll focus on Digital Marketing

    Digital marketing has given small businesses the targeted advertising muscle that was once the domain of Fortune 500 companies. Now everyone can deliver a precise message to a laser-targeted audience during the full arc of their journey though different media from print, to newsletter, to web, to social media. 

    The opportunity to arouse and nurture interest,  convert a prospect to a customer, and then nurture loyalty and repeat-business in that customer is great. But greater capability means the tools have also become more complicated. With so many options--social, search, programmatic, SEO, geofencing to name a few--effective marketing requires progressively greater expertise. 

    In this workshop, we will help you make sense of the spectrum of digital marketing tools that are available, and how best and in what combinations to use them; when to spend money and when to use organic content; how to relate to your market across the spectrum of media; and share tools that embody the customer-journey approach from print to digital advertising.

    Start 2018 with an edge over your competition, take advantage our access to new information and how best to use it.  

    Our guide for this journey is:
    Rhinebeck Area Chamber of Commerce 
    Global Headquarters
    23 F East Market Street
    Rhinebeck, NY 12514
    Date/Time Information:
    January 17th
    12:30- 1:20 pm
    Contact Information:
    claudia cooley 845-876-5904
    No charge, just bring your lunch and a notepad.
    Water, coffee and tea provided.

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